Old Dominion University is enhancing its media outreach through revamped communication strategies emanating from its media room. The initiative aims to streamline information dissemination, enhance transparency, and foster stronger relationships with both local and national media outlets. This move comes as universities increasingly recognize the importance of effective communication in shaping public perception and managing institutional reputation.
The revamped strategy focuses on several key areas. Firstly, there's an increased emphasis on proactive storytelling, highlighting the university's research breakthroughs, student achievements, and community engagement initiatives. Secondly, the media room is adopting a more data-driven approach, tracking media coverage and analyzing trends to refine messaging and identify opportunities for greater impact. Thirdly, the university is investing in new technologies and platforms to facilitate quicker and more efficient communication with journalists.
University spokesperson Jane Miller emphasized the importance of this new approach. "In today's fast-paced media landscape, it's crucial that we are able to communicate effectively and efficiently," she stated. "This revamped strategy will allow us to better share the Old Dominion University story with the world."
Experts in higher education communication suggest that this is a necessary step for universities seeking to maintain relevance and build trust. Dr. Thomas Baker, a professor of communication at a neighboring university, commented, "Universities are no longer just educational institutions; they are complex organizations with significant social and economic impact. Effective communication is essential for navigating this complexity and ensuring accountability."
Looking ahead, Old Dominion University plans to further expand its media outreach efforts, including hosting media training workshops for faculty and staff and developing new multimedia content to showcase the university's diverse offerings. The university anticipates that these efforts will lead to increased media coverage, enhanced brand recognition, and stronger relationships with key stakeholders.
The revamped strategy focuses on several key areas. Firstly, there's an increased emphasis on proactive storytelling, highlighting the university's research breakthroughs, student achievements, and community engagement initiatives. Secondly, the media room is adopting a more data-driven approach, tracking media coverage and analyzing trends to refine messaging and identify opportunities for greater impact. Thirdly, the university is investing in new technologies and platforms to facilitate quicker and more efficient communication with journalists.
University spokesperson Jane Miller emphasized the importance of this new approach. "In today's fast-paced media landscape, it's crucial that we are able to communicate effectively and efficiently," she stated. "This revamped strategy will allow us to better share the Old Dominion University story with the world."
Experts in higher education communication suggest that this is a necessary step for universities seeking to maintain relevance and build trust. Dr. Thomas Baker, a professor of communication at a neighboring university, commented, "Universities are no longer just educational institutions; they are complex organizations with significant social and economic impact. Effective communication is essential for navigating this complexity and ensuring accountability."
Looking ahead, Old Dominion University plans to further expand its media outreach efforts, including hosting media training workshops for faculty and staff and developing new multimedia content to showcase the university's diverse offerings. The university anticipates that these efforts will lead to increased media coverage, enhanced brand recognition, and stronger relationships with key stakeholders.
Source: Sports | Original article